For security purposes, your Swidget Insert remains in discovery mode for 5 minutes. If not broadcasting, remove and reinsert into Swidget Device.
If your Swidget Insert has been previously paired with a device, you can return the Insert to discovery mode by holding down the button on the front of the Insert for 13 seconds. When the LED turns red release the Insert button. This will factory reset your Insert, after which the LED will flash white for up to 30 seconds. Once the LED is flashing green, it is ready to be paired.